Film | Planning | Design
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Imagínate Monterrey

Cinematic vision for the future of Monterrey, Mexico

 Project proposal, in development Creative Director: John Moody Project Partners:  Javier Leal Navarro   Preview the proposal  ▼   

Project proposal, in development
Creative Director: John Moody
Project Partners: Javier Leal Navarro

Preview the proposal

 

 The  metro area of Monterrey  is exploding with the energy, creativity and spirit of a great world city. However, this same energy keeps Monterrey stuck in place, lodged between polarized responses to deep-seeded urban problems.

The metro area of Monterrey is exploding with the energy, creativity and spirit of a great world city. However, this same energy keeps Monterrey stuck in place, lodged between polarized responses to deep-seeded urban problems.

 Every day, fingers point and egos clash over the effects of sporadic modernization: congestion, disconnection, separation, distance. Security and environmental shocks merely sharpen divides, driving  regiomontanos  (citizens of Monterrey) further behind the safety of their windshields, their gated neighborhoods, their nostalgia for a simpler time.

Every day, fingers point and egos clash over the effects of sporadic modernization: congestion, disconnection, separation, distance. Security and environmental shocks merely sharpen divides, driving regiomontanos (citizens of Monterrey) further behind the safety of their windshields, their gated neighborhoods, their nostalgia for a simpler time.

 In the midst of this gridlock, Monterrey continues to seek a collective vision for its future. But such a vision is only possible if the city can focus its energy around those shared values that exist, frequently hidden from view, in everyone's story.

In the midst of this gridlock, Monterrey continues to seek a collective vision for its future. But such a vision is only possible if the city can focus its energy around those shared values that exist, frequently hidden from view, in everyone's story.

 Using the magic of film,  Imagínate Monterrey  endeavors to create a shared vision for the city.  By holding up a mirror to the diverse stories and dreams of everyday citizens and communicating a vision of the future based on commonly-held values, we seek to provoke the types of conversations that can build a future belonging to all  regiomontanos .

Using the magic of film, Imagínate Monterrey endeavors to create a shared vision for the city.

By holding up a mirror to the diverse stories and dreams of everyday citizens and communicating a vision of the future based on commonly-held values, we seek to provoke the types of conversations that can build a future belonging to all regiomontanos.

 In turn, a cinematic vision for the city becomes more than just utopian thinking. It becomes a living thing: a catalyst for reinvention, realized every day by the people who see their realities reflected in its images and write their own stories on top of its possibilities.

In turn, a cinematic vision for the city becomes more than just utopian thinking. It becomes a living thing: a catalyst for reinvention, realized every day by the people who see their realities reflected in its images and write their own stories on top of its possibilities.

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